Strategic Impact of Planning Management on Quality Control in Measures Success of Small and Medium Enterprises in Nigeria: Student Output Outlets In University of Calabar, Cross River State

Abstract

The modern sales promotion techniques are becoming indispensable for market success due to the swift transformation of the global market and the heightened competition. In University of Calabar, Cross River State, Nigeria, the study looks at the strategic management of sales promotion techniques on product consumers of particular retail output outlets. The study used a survey research design, and the sample was chosen using a two-stage process that included judgmental and stratified random sampling. For data estimation, multiple regression analysis and one-way ANOVA were used. The study found that consumers in particular retail outlets within University of Calabar's Output Outlets in Cross River State, Nigeria, are significantly impacted by free samples of products. The study suggested that retailers try to use tactics for sales promotions aggressively since it would increase volume of sales and delay the expiration date of some products that are currently on the shelf. Additionally, it is best to oppose giving away free things in exchange for a token payment, as this practice irritates customers and reduces brand loyalty because many of them are unlikely to return for such a product.