The Role of Strategic Alignment as an Input into Promoting Green Innovation (An Analytical Study in the General Company for Grain Trade in Governorate/ Babylon)

Abstract

The research addresses basic, fundamental and important variables in the organization's work, showing the role and importance of strategic alignment in its dimensions (organizational structure alignment, information technology alignment, communications alignment, organizational culture alignment, human resources alignment) as an independent variable, And its role in promoting green innovation in its multiple dimensions (green process innovation, green product innovation, green organizational innovation) as a dependent variable, for the necessary alignment events in the organization's work.. The questionnaire was distributed to the research sample, numbering (122) individuals working in the General Company for Grain Trade in Governorate/ Babylon, As a community for studying and testing its hypotheses. The study method used is the analytical method, and (120) valid questionnaires were retrieved for statistical analysis using the (SPSS) program. After analyzing the practical aspect using statistical methods, the research concluded that there is a relationship between (alignment Strategic), and its impact on (green innovation) increases, and there is a direct, morally significant impact of the variable (strategic alignment) on the dependent variable. Coherence represents an effective element for creating innovation and creativity in the organization through their understanding and response to changing circumstances in a way that It makes them take into account environmental variables when making decisions at work. Therefore, greater attention should be paid to strategic alignment, in line with the requirements of sustainable development.