Dixit , Archita. “A Study on Consumer Behaviour Towards FMCG Products in Rural Areas of Farrukhabad District”. International Journal of Leadership and Innovative Management 3, no. 2 (February 28, 2026): 80–85. Accessed July 22, 2026. https://eminentpublishing.us/index.php/IJLIM/article/view/313.