DIXIT , A. A Study on Consumer Behaviour Towards FMCG Products in Rural Areas of Farrukhabad District. International Journal of Leadership and Innovative Management, [S. l.], v. 3, n. 2, p. 80–85, 2026. Disponível em: https://eminentpublishing.us/index.php/IJLIM/article/view/313. Acesso em: 22 jul. 2026.